lifestyle photoshoot
tempo by hilton
When the first Tempo by Hilton property opened in New York City’s Times Square, a lifestyle photoshoot was needed to support the brand’s debut. As the first shoot of its kind for Tempo, I had the opportunity to help shape its photographic identity from the ground up. Collaborating closely with the team, I developed three storytelling approaches that brought the brand’s ethos to life. Each concept highlighted a different dimension of the guest experience and informed everything from mood and movement to casting and composition. The resulting imagery and video have since served as core visual assets across brand-level and enterprise-wide digital, social, and print channels.
Role: Sr. Designer & Art Director
Copywriter: Holly Sheldon | Sr. Art Director: Bryan Babiarz | Associate Creative Director: Robyn Flood | Producer: Alissa Liebert | Production Agency: Hunt House Pictures | Photographer: Brecht Vanthof
Billboard
Video captured during the Tempo by Hilton lifestyle shoot was transformed into a spot for the TSX Broadway billboard on the property’s exterior in Times Square. The camera’s arc movement mimics a metronome while the piece moves through a series of power-up and power-down moments, reinforcing the brand’s ethos of helping guests stay at their own pace.