Social content
@hilton
As part of Hilton’s social content team, I develop engaging, aspirational content designed to inspire travel and drive brand affinity across our enterprise social channels. That could mean editing found footage, concepting original ideas, or hopping on a flight to capture unique content—all grounded in a deep awareness of social trends and a commitment to creating content that feels both timely and distinctly Hilton.
A curated collection of assets created for Hilton’s enterprise Instagram account—including Stories, Reels, and in-feed carousels—crafted to encourage viewer interaction and leverage platform-native engagement tools.
Role: Sr. Designer & Video Editor
A Stay for EVery Search: Autocamp
Goal
Tap into TikTok’s growing influence as a discovery platform by engaging niche communities with relevant, timely content and inspire them to consider Hilton as they plan their summer getaways.
Solution
Launch a content series centered around hyper-specific, ownable experiences that showcase the unforgettable experiences only Hilton properties can offer.
Role
I led concept development and shoot planning for the first installment, captured content on location at AutoCamp Yosemite, and brought the piece to life by editing the final TikTok and recording the voiceover narration.
real-time content capture
On occasion, I’ve had the chance to attend events as a social shooter, capturing real-time content for Instagram Stories. One of the most memorable opportunities took me all the way to Australia—proof that great content can take you places, literally.